Fitness App Market Analysis, Impact of COVID-19 on Sales, Business Opportunities in 2021

 The global fitness app market is expected to reach US$ 15.59 billion by 2028, according to a new study by Polaris Market Research. The report “Fitness App Market Share, Size, Trends, Industry Analysis Report, By Device (Smartphones, Tablets, Wearable Devices); By OS Platform (iOS, Android, Windows); By Type; By Region; Segment Forecast, 2021 – 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.

 

The growth in the market is attributed to the rising awareness among the consumers pertaining to leading a healthy lifestyle owing to the outbreak of the COVID-19 pandemic, increasing smartphone penetration rate, and busy lifestyles causing people to look for connected healthcare. Moreover, positive investment scenarios for start-ups, diversification among products and services by key players, innovative promotional strategies, and social media influence also created growth prospects for fitness software.

 

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Segment Highlights

• The workout & exercise app segment accounted for the largest revenue share in 2020 owing to the increasing obesity among youth and adults. The segment held over 30% of the global share in 2020.
• Based on device type, the smartphone segment is projected to constitute over 60% of the industry share by 2028. The increasing penetration of the product with smartphones is primarily responsible for such high revenue share.
• North America region is dominating the global industry for the product holding over one-third of the market share throughout the forecast period. Positive funding scenario and increasing awareness among consumers is favoring industry growth.
• The players including Fitbit, HealthifyMe, and MyFitnessPal Inc. together held a significant market share in 2020 owing to their regional presence and several product offerings across the operating systems.

List of Key Players

• MyFitnessPal Inc.
• Dom and Tom
• Motorola Mobility LLC
• Grandapps
• Fitbit
• Azumio
• WillowTree, Inc.
• HealthifyMe
• Others

 

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Polaris Market Research has segmented the fitness app market report on the basis of type, platform, device type, and region.

 

Fitness App, Type Outlook (Revenue – USD Million, 2016 – 2028)

• Workout & Exercise Apps
• Disease Management
• Lifestyle Management
• Nutrition & Diet
• Medication Adherence

Fitness App, OS Platform Outlook (Revenue – USD Million, 2016 – 2028)

• Android
• iOS
• Windows

Fitness App, Device Type Outlook (Revenue – USD Million, 2016 – 2028)

• Smartphones
• Tablets
• Wearable Devices

Fitness App, Regional Outlook (Revenue – USD Million, 2016 – 2028)

• North America
  • U.S.
  • Canada
• Europe
  • France
  • Germany
  • UK
  • Italy
  • Spain
  • Netherlands
  • Austria
• Asia Pacific
  • China
  • India
  • Japan
  • Malaysia
  • South Korea
  • Indonesia
• Central & South America
  • Mexico
  • Brazil
  • Argentina
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa