New York, 09, Feb 2021: The global fitness app market is expected to reach US$ 15.59 billion by 2028, according to a new study by Polaris Market Research. The report “Fitness App Market Share, Size, Trends, Industry Analysis Report, By Type (Workout & Exercise Apps, Disease Management, Lifestyle Management, Nutrition & Diet, Medication Adherence); By OS Platform (Android, iOS, Windows); By Device Type; By Regions; Segment Forecast, 2021 – 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growth in fitness app is attributed
to the rising awareness among the consumers pertaining to leading a healthy
lifestyle owing to the outbreak of the COVID-19 pandemic, increasing smartphone
penetration rate, and busy lifestyles causing people to look for connected
healthcare. Moreover, positive investment scenario for start-ups,
diversification among products and services by key players, innovative promotional
strategies, and social media influence also created growth prospects for
fitness apps.
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The global market for fitness app is
fragmented based on type, OS platform, device type, and region. In terms of
type, the market is segmented into workout & exercise apps, disease
management, lifestyle management, nutrition & diet, and medication adherence.
Based on the OS platform, the global market for fitness app is further
bifurcated into android, iOS, and windows. Based on device type, the global
market for fitness app is further bifurcated into smartphones, tablets, and
wearable devices.
Segment Highlights
- The workout & exercise app segment
accounted for the largest revenue share in 2020 owing to the increasing
obesity among youth and adults. The segment held over 30% of the global
share in 2020.
- Based on device type, the smartphone segment
is projected to constitute over 60% of the market share by 2028. The
increasing penetration of fitness apps with smartphones is primarily
responsible for such a high revenue share.
- North American region is dominating the global
market for fitness app holding over one-third of the market share
throughout the forecast period. Positive funding scenario and increasing
awareness among consumers is favoring market growth
- The players including Fitbit, HealthifyMe, and
MyFitnessPal Inc. together held a significant market share in 2020 owing
to their regional presence and several product offerings across the
operating systems.
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List of Key Players
- MyFitnessPal Inc.
- Dom and Tom
- Motorola Mobility LLC
- Grandapps
- Fitbit
- Azumio
- WillowTree, Inc.
- HealthifyMe
- Others
Polaris Market Research has segmented
the Fitness App Market report on
the basis of type, platform, device type, and region.
Fitness App, Type Outlook (Revenue –
USD Million, 2016 – 2028)
- Workout & Exercise Apps
- Disease Management
- Lifestyle Management
- Nutrition & Diet
- Medication Adherence
Fitness App, OS Platform Outlook
(Revenue – USD Million, 2016 – 2028)
- Android
- iOS
- Windows
Fitness App, Device Type Outlook
(Revenue – USD Million, 2016 – 2028)
- Smartphones
- Tablets
- Wearable Devices
Fitness App, Regional Outlook (Revenue
– USD Million, 2016 – 2028)
- North America
- U.S.
- Canada
- Europe
- France
- Germany
- UK
- Italy
- Spain
- Netherlands
- Austria
- Asia Pacific
- China
- India
- Japan
- Malaysia
- South Korea
- Indonesia
- Central & South America
- Mexico
- Brazil
- Argentina
- Middle
East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
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