The Plastic Packaging market size is anticipated to reach USD 416.2 billion by 2026. In 2017, the bottles segment dominated the global market, in terms of revenue. Asia-Pacific is expected to be the leading contributor to the global market revenue during the forecast period. A significant increase in disposable income, changing lifestyles, and improving living standards have increased the demand for food products, consumer electronics, and retail products among others, which supports the market growth.
Initiatives by market players to offer innovative products
in the market, communicate brand values, and create brand differentiation also
drive the market growth. Other driving factors include growing middle class
population, and increasing penetration of e-commerce platforms. The significant
growth in e-commerce and rising consumer demand for consumer goods has resulted
in growth in packaging segments such as protective packaging, flexible pouches
and innovative bottles. Increasing demand from developing nations, and
technological advancements are factors expected to provide numerous growth
opportunities to the market players during the forecast period.
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Large brands are focusing on personalized and customized
plastic packaging to create an impact on consumers and enhance brand awareness.
Packaging enables companies to differentiate brands and offer personalization.
Packaging can provide links to information about the product, both enhancing
the product and providing details about its provenance. Plastic packaging
enables enhancing of brand power for global brands and offers an effective
method to compete with private label and emerging local players. Growth in
digitalization offers consumers access to vast and detailed information.
Communicating brand values effectively and enabling product differentiation is
a major factor driving the growth of the plastic packaging industry.
Asia-Pacific generated the highest revenue in the plastic
packaging market in 2018, and is expected to lead the global market throughout
the forecast period. The increasing population in the region coupled with
growing disposable income has increased the sale of food and beverages,
apparel, and consumer goods, driving the market growth. Consumers in the region
are increasingly opting for packaging that is easy to use and convenient to
transport. Smaller, lighter and easily disposable packaging is being used to
make consumption-on-the-go easier. The growing healthcare, retail, and
pharmaceutical industries in countries such as China, Japan, and India support
the market growth.
The well-known companies profiled in the report include
Mondi Group, Berry Plastics Corporation, Sonoco Products Company, Amcor
Limited, DS Smith plc, Bemis Company, Inc., NatureWorks LLC, Consolidated
Container Company, Reynolds Group Holdings Limited, and Alpla Werke Alwin
Lehner GmbH & Co. KG. These companies launch new products and collaborate
with other players in the global plastic packaging industry to innovate and
launch new products to meet the increasing needs and requirements of consumers.
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