Global Leave-in Conditioner Industry: Set to Witness Huge Growth by 2028
The global Leave-in conditioner market size is expected to reach USD 2,951.19 million by 2027 according to a new study by Polaris Market Research. The popularity of online retail channel has opened up new avenues of growth for the sales of leave-in conditioners across the globe. Consumers are now in a position to browse various products over internet, ask for claims types and hair types leave-in conditioners, and get the products delivered to their residents or salons. Innovation in technology, especially in terms of app and website development, has made it possible for the consumers to view different products before finalizing the leave-in conditioner. The popularity of online stores offering leave-in conditioner is likely to provide an impetus to the growth of the overall market. The easier availability of leave-in conditioner in different price ranges is paving the way for rising adoption of leave-in conditioner among various classes of consumers.
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Easier availability of leave-in conditioner in different price ranges paves way for rising adoption of leave-in conditioner among various classes of consumers. Countries in East Asia & South Asia represents a major potential for leave-in conditioners. Growing awareness towards personal hygiene coupled with willingness of consumers to spend on personal care products, such as shampoos and conditioners and others is resulting in changing consumption patterns. Emerging countries, such as Malaysia, Philippines, India, China and Vietnam represents substantial potential for such products and penetration, which is likely to yield major revenue opportunities. Urbanization is driving the demand for leave-in conditioner products in emerging regions.
Market participants such as Unilever Plc., Sun bum, L’Oréal S.A., Bumble & Bumble, Procter & Gamble Co., Kao Corporation, Estee Lauder Companies Inc., Suave, Sephora Inc. (LVMH), Sally Beauty Holding, The Body Shop, Shea Moisture, and Paul Mitchell. For instance, Sephora Inc. are some of the key players operating in the global market.
Market players involved are focused on adopting innovative technologies, such as digital marketing and reviews for brand endorsement. Players are concentrating on marketing strategies to stay ahead in intense competition within the market. The market is not only targeting higher income groups but also availing salon services for the middle-class population in order to build brand image across all kinds of consumers. Radical advancement in salon consultation provided by professionals, capital investment on signature and exclusive cuisine is expected to draw a huge number of local visitors. In addition, foreign companies are expected to expand the salon center chain across different locations. Thereby, the global market foresees tremendous growth owing to innovative marketing and diversity in salon services.
