The global mindfulness mediation apps market size is expected to reach USD 4,206.1 million by 2027 according to a new study by Polaris Market Research. The report “Mindfulness Meditation Apps Market Share, Size, Trends, Industry Analysis Report, By Operating System (Android, iOS, Others); By Service Type (Paid-in App purchases, Free); By Age Group (6–12 Years Old, 13–18 Years Old, and 19 Above); By Regions; Segment Forecast, 2020 –2027” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Mindfulness Meditation Applications are Android and iOS apps
developed to help end users to build awareness through meditation. In other
words, the term mindfulness meditation helps to understand our behaviors and
emotions, enjoy a moment of calm, bring more joy, clarity and peace of mind
into life and helps to overcome the mental illness through free and paid
available apps on devices.
On the backdrop of transforming consumer’s preference with
integration of sensor technologies, increased adoption of smart phones and
growing reliance on digital platform are factors contributing to the optimistic
outlook of the global market. Consumers from China, U.S., Japan, South Korea
and European nations is anticipated to show more willingness towards spending
on mindfulness meditation apps. Over the years, the global market has witnessed
several collaboration and partnerships between the app developers and public
& private institutions, airlines, communities and others which has create
several growth opportunities for app developers.
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Recent technological advancements by key companies, such as
advanced sensor and touch input technologies are helping the end users to
monitor the brain activities and to meditate properly. These new technologies
are gaining momentum in the global market not only because of the physical
wellness of the end users but for also providing mental wellness to the end
users.
Stress and depression level among end users worldwide is playing a
key factor while adopting mindfulness meditation applications. Approximately 1
out of 6 people are currently facing at least one mental disorder across the
globe. In the UK, US, and China, almost more than 65%, 30%, 40% of people are
reported with mental disorder respectively. As a result of this, meditation
applications are becoming a source of life for overstressed end users. Key
companies in the mindfulness meditation application industry, including
Headspace, Calm, and others have witnessed a more than 65 Mn downloads with
over 50,000 downloads each day of these apps across more than 180 countries.
Market participants such as Calm, Headspace, Breethe, Insight
Timer, Waking Up, Meditopia, BetterMe, Simple Habit, Aura Health, and Moov are
some of the key players operating in the global mindfulness meditation apps
market. Two industry giants, Calm and Headspace holds the leading share in the
global market and is likely to attract more investors and consumers in near
future owing to its brand positioning across the globe.
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In June 2020, Snap Inc., the U.S. based tech start up announced
the launch of in-App meditation experience in association with the Headspace,
well known provider of guided meditation to improve happiness, health, and
mindful-ness across the globe. The company’s feature will provide mindful and
meditation exercises to the stressed individuals from daily routine.
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