The global medical holography market size is expected to reach USD 4.22 billion by 2027 according to a new study by Polaris Market Research. The report “Medical Holography Market Share, Size, Trends, Industry Analysis Report, By Product (Holographic Displays (Laser, Touchable, Piston, Semi-Transparent), Microscope, Print, Software, and Others); By Application (Imaging (Ophthalmology, Dentistry, Urology, Otology, Orthopedics, Others), Medical Education, and Biomedical Research); By End Use (Academic Centers, Pharmaceutical & Biotechnology Companies, Hospitals & Clinics, and Research Laboratories); By Regions; Segment Forecast, 2020 – 2027” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Medical holography refers to a technique that can develop three-dimensional images of the targeted organ of the body. Development of 3-D image of any specific organ of interest for the surgeons or physicians is of notable importance as it simplifies the treatment procedure for the physicians.
The traditional CT-scan and MRI-scan only delivers 2-D image while requiring the surgeons or physicians to develop a 3-D image in their mind in order to clearly understand the existing situation and thereby, suggest further course of action. Whereas, holography simplifies the same through 3-D imaging technique for healthcare employees.
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Medical holography has transformed the healthcare industry with 3-D images of complex organs simplifying the healthcare education & training and boosting the sector research. Various products used in medical holography including holoscopes, software, prints, microscopes, and displays enable the healthcare professionals to view human anatomy in three dimensions.
The prominent factors favoring the global market growth include advancement in medical holography technique, investments in development of holography-based gadgets, and extensive adoption of medical holography technique among the healthcare institutions such as hospitals and clinical research organizations (CROs) to assist the physician in their operating procedure and clinical researchers all through their healthcare research.
Medical holographic projections and imaging has led to a notable change in training and education as well as all through the biomedical research. Also, digital holograms and holography technique are also extensively deployed all through the hospital training and teaching programs. The 3-dimensional visualization through using the technique develop an interactive and interesting learning environment as holography assists in retaining more information as compared to the traditional learning methodologies.
With the rising focus on implementing structural biology across the healthcare institutions and medical training centers, key players operating in the market are proactively focusing on development of holography software and holographic prints to be deployed for training and teaching applications.
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The market players are involved in developing cost-effective three-dimensional kit for healthcare professionals and medical students that would assist them while performing dissections and surgeries without any requirement of real organs and bodies. In September 2019, EchoPixel launched an advanced intraoperative software for offering touchless, naked-eye interactive three-dimensional anatomical imaging in order to assist surgeons while performing structural heart surgeries in the operating rooms, laboratories, and hybrid operating rooms. Such technique paves the way for personalizing and improving the delivery of the most demanded minimally invasive procedures.
Some of the players involved in the market space include Lyncee Tec, zSpace, Inc., Phase Holographic Imaging AB, RealView Imaging Ltd., Nanolive SA, and Zebra Imaging, EON Reality, Inc., EchoPixel, Holoxica Ltd., Mach7 Technologies, and Ovizio Imaging Systems.
Players in the market are focusing on new product development and acquisitions to boost their product portfolio as well as expand their geographical presence across various countries and regions. Moreover, the companies have raised funding to boost the development of the holographic products that contributes to their market share. In July 2020, RealView Imaging raised approximately USD 10 million for the development of a three-dimensional in-Air hologram device.
