The global Eye Tracking Market is
anticipated to reach over USD 2,142 million by 2026 according to a new research
published by Polaris Market Research. In 2017, the healthcare segment dominated
the global market, in terms of revenue. North America is expected to be the
leading contributor to the global eye tracking market revenue during the
forecast period.
The increasing demand for a personalized experience on consumer devices
has propelled the research for this technology and boosted eye tracking market
growth. This technology is integrated with assistive communication devices to
offer benefits related to eye trailing. The rising penetration of the eye
tracking technology in sectors of aviation, automotive and entertainment has
greatly influenced the market growth. The growing use of eye tracking
technology in augmented reality and virtual reality applications is expected to
accelerate the adoption during the forecast period. However, improved
automation in vehicles, advanced artificial intelligence, and smart factories
hamper eye tracking market growth. Factors such as development of eye tracking
technology for interoperability, development of low-cost eye tracking
solutions, growing use in lie detection and gaming applications, and growing
demand for contactless biometrics solutions would offer growth opportunities
during the forecast period.
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North America generated the
highest revenue in the market in 2017, and is expected to lead the global
market throughout the forecast period. The increase in demand from retail and
healthcare sectors drive the market growth. The growing applications of smart
sensors and contactless biometric solutions has increased the demand for eye
tracking solutions in the region. The growing penetration of mobile devices,
and technological advancements further support market growth. The increasing
applications in healthcare, and defense sectors in the region further promote
market growth. Asia-Pacific is expected to grow at the highest CAGR during the
forecast period owing to growing need for assistive communication and other
applications in the healthcare sector.
The companies operating in the eye tracking market report
include EyeTech Digital Systems, Inc., EyeTracking, Inc.,
LC Technologies, Inc., Mirametrix Inc., Tobii AB, Sensomotoric Instruments
GmbH, Seeing Machines Ltd., Ergoneers GmbH, Gazepoint Research Inc., and Smart
Eye AB. These companies launch new products and collaborate with other market
leaders to innovate and launch new products to meet the increasing needs and
requirements of consumers.
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