The dietary supplements market is
anticipated to reach USD 349.4 billion by 2026 according to a new study
published by Polaris Market Research. In 2019, the vitamins segment dominated
the global market, in terms of revenue. Asia-Pacific is expected to be the
leading contributor to the global market revenue during the forecast period.
A significant increase in the obese population, changing
lifestyles, and initiatives and funding by governments to promote healthy
lifestyles primarily drive the growth of this market. Other driving
factors include increasing diseases associated with obesity, increasing
disposable income, and increasing awareness regarding health and nutrition. The
increase in obesity related diseases such as diabetes and hypertension along
with sedentary lifestyles of consumers further propel the adoption of dietary
supplements. The number of memberships for health clubs and gyms has increased
significantly over the years, further promoting the growth of dietary
supplements. Increasing demand in developing nations is expected provide
numerous growth opportunities to the market players during the forecast period.
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There has been a significant increase in obesity across the
world. In 2015, 2.2 billion people, including children and adults, were
reported to be obese. A significant increase in child obesity has also been
registered over the past years. The highest level of obese child and young
population has been reported in the U.S. while the highest adult obesity has
been reported in Egypt. Obese people have greater chances of acquiring obesity
related diseases such as Diabetes and cardiovascular diseases. These increasing
concerns about healthy living coupled with increasing awareness regarding
proper nutrition have encouraged consumers to adopt dietary supplements,
thereby promoting the growth of the market.
Improvement in lifestyle due to rise in income level, especially
in the developing countries of Asia-Pacific fuels the demand for dietary
supplements market. Factors such as increase in per capita income and changes
in consumer behavior towards nutrition and healthy eating habits are expected
to accelerate the adoption of dietary supplements in the coming years.
Asia-Pacific generated the highest revenue in the market in
2019, and is expected to lead the global market throughout the forecast period.
The high geriatric population in the region coupled with increasing disposable
income drives the market growth. The sedentary lifestyle of consumers in the
region has encouraged them to adopt dietary supplements to stay healthy and
acquire proper nutrition. Increasing disposable incomes in developing countries
of this region, rising awareness about health benefits of dietary supplements,
and growing presence of fitness centres further foster the growth in this
region.
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The different end-users in the market include adults, children,
infants, pregnant women, and geriatric. In 2019, adults accounted for the
highest market share. However, adoption of dietary supplements in children is
expected to grow at the highest CAGR during the forecast period. The increasing
demand for dietary supplements in children is owing to increasing need for
proper nutrition, reduce chances of illness, and decrease incidences of child
obesity.
The well-known companies profiled in the report include Abott
Laboratories, GlaxoSmithKline, Herbalife International, Bayer AG, Pfizer Inc.,
Nutraceutics Inc., Glanbia Nutritionals, Amway, Carlyle Group, Arkopharma
Laboratoires Pharmaceutiques, Bionova Lifesciences, and Danisco A/S among
others. These companies launch new products and collaborate with other market
leaders to innovate and launch new products to meet the increasing needs and
requirements of consumers.
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