New York, NY Dec 12 2019: The global laundry
detergent market size is expected to reach USD 182.2 billion by
2026 growing at a CAGR of 6.5% during the forecast period, according to a new
study published by Polaris Market Research. The report “Laundry Detergent Market Share, Size, Trends, Industry Analysis
Report By Product Type (Powder Detergents, Liquid Detergents, Detergent
Tablets, Fabric Softeners and Others); By End Use (Residential, Commercial); By
Regions, Segments & Forecast, 2019 – 2026” provides a
comprehensive analysis of present market insights and future market trends.
Laundry detergents are
unanimously sought after because of its requirement on a daily basis. Among the
household chores, laundry holds top spot in market attractiveness with a
majority of global population doing their laundry at least twice a week and
rest doing it daily. Furthermore, increasing availability of machineries to get
going with the task and separate services for commercial and household
cleansing, demand for detergents has never looked back since. Rising disposable
incomes in Asia Pacific and other emerging economies, shift from traditional
washing by hand to appliance assisted method, has driven the automatic
detergent consumption and more specifically the powder category.
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Sample Copy : https://www.polarismarketresearch.com/industry-analysis/laundry-detergent-market/request-for-sample
Fabric conditioners
are one of the most promisingly used product in the current industry scenario.
Fabric conditioner did robust sales and grew at an astonishing pace in the past
three to four years. Efficiency and efficacy are the two pillars that industry
is leaning upon in notching up good sales figures. Customers also are
supportive of this with price playing a vital role. Performance attributes such
as removing obstinate and greasy stains, fabric color protection/preservation,
and rinses most with all colors is what customers are aspiring for in these
products.
A dash of scent,
freedom from strong chemicals and no jarring colors are among the other
attributes being looked for in these products. Product promotion has seen many
stages and is a precursor to the industry’s rapid development and lavish sales
in laundry detergent market. Time spent on product packaging also goes a long
way in beautifying the products seen as a key promotion strategy. Generous
packs, big packs, small packs for consumers with stringent budgets, refills and
concentrates has been very helpful in attracting consumers form different strata.
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Energy-savings in the
form of cold-water wash that delivers best results at low temperatures thus
cutting down on energy requirements has helped in high market penetration in
every part of the world. Asia Pacific is still a developing market and sales will
be driven not by volume but offering better and more premium products all under
one roof. Competition is intense with innovation and high-quality generating
interest.
The leading players in
the laundry detergent market includes Alpha Chemical, General Organic Inc.,
Clean Bubbles., Inc., Procter and Gamble, Nirma, Hindustan Unilever Ltd.,
Henkel Ag &Co., KGaA, Church & Dwight Co, Inc., Henkel amongst others.
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