New York, 25, Oct 2019 The Report “Laundry Detergent
Market Share, Size, Trends, Industry Analysis Report By Product Type
(Powder Detergents, Liquid Detergents, Detergent Tablets, Fabric Softeners and
Others); By End Use (Residential, Commercial); By Regions, Segments &
Forecast, 2018 – 2026” The global laundry detergent market is anticipated to
reach USD 215.3 billion by 2026 according to a new study published by Polaris
Market Research.
Complete Summary with TOC
Available @ https://www.polarismarketresearch.com/industry-analysis/laundry-detergent-market
Laundry
detergents are among products that consumers seek to need almost on a daily
routine. Among the household cleaning activities, laundry has the record of
highest importance with several studies showing over 65% of the global
population reported doing laundry at least twice per week and the rest do it
almost daily. Moreover, increasing availability of washing machineries along
with different laundry services for both residential and commercial purpose,
demand for detergents has increase at a faster rate in this decade compared to
historic figures. Rising disposable income in the Asia Pacific region and other
developing markets, the shift from traditional hand washing to appliance
supported methods have driven the automatic detergent consumption and hence the
powder product category.
Fabric
conditioners are the most potential product category in the current industry
scenario. Sales of fabric conditioner or smoother grew at an average of over 9%
in the past three to four years. Efficiency and efficacy are two most important
attributes customers are looking for in these products. Price however plays a
crucial role too. Performance attributes such as best at getting stains out,
color protection/preservation, washable to all colors and disinfectant are most
vital ones that customers has been looking for currently in these products.
Fragrance/scent, no scent, free of harsh chemicals, environment friendly etc.
are among the other attributes.
Get sample copy of this report
@ https://www.polarismarketresearch.com/industry-analysis/laundry-detergent-market/request-for-sample
Product
marketing has been a primary part of the industry’s rapid development and
increase in sales globally in the laundry detergent market. Effective product
packaging has also been a key promotion strategy. Bulk sized, large packets for
long term savings, or small packets for consumers with strict budgets, refills
and concentrates etc all of these packages offering from industry participants
has been very effective in attracting customers from every group of the
societies.
Moreover,
enhanced energy and water efficacy from high-efficiency products requiring less
water and products suitable for cold water formulations that delivers strong
results at low temperatures hence cutting down energy requirement had helped in
higher penetration of these products into every geography. Simplicity and
continence laundry detergents delivering faster results yet easy to use are the
most demanded products creating value for customers.
The Asia Pacific region was the
largest regional market in 2017 laundry detergent market in 2017. However, it is still a developing
market overall. Sales are anticipated to be driven partly by volume and
premiumization as the region’s economic prosperity has allowed consumers to buy
greater array of these products. Competition has been intense, large volume
growth is unlikely and innovation of high quality and more efficient products
is the major strategy of the companies operating in this geography.
Some of the leading industry
participants in the laundry detergent market include Alpha Chemical, General Organics,
Inc., Clean Bubbles, Inc., Procter & Gamble, Nirma, Hindustan Unilever
Limited, Henkel AG & Company, KGaA, Church & Dwight Co, Inc., Henkel,
etc.
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About Polaris Market Research
Polaris Market
Research is a global market research and consulting company. We provide
unmatched quality of offerings to our clients present globally. The company
specializes in providing exceptional market intelligence and in-depth business
research services for our clientele spread across different enterprises. We at
Polaris are obliged to serve our diverse customer base present across the
industries of healthcare, technology, semi-conductors and chemicals among
various other industries present around the world.
Contact us-
Mr. Likhil
Corporate Sales,
USA
Polaris Market
Research
Phone:
1-646-568-9980
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