Tuesday, 9 June 2020

Solar Panels Market Global Demand, Industry Growth,In-Depth Analysis And Opportunities Till 2026

The global solar panels market size is anticipated to reach USD 90.23 billion by 2026 growing at a CAGR of 12.4% from 2018 to 2026 according to a new report published by Polaris Market Research.  The report ‘Solar Panels Market Size, Share, Trends, & Industry Analysis Report By Type (Monocrystalline Solar Panels, Polycrystalline Solar Panels, Thin-Film Solar Panels); By End-User (Residential, Commercial, Utility, Others), By Regions: Segment Forecast, 2018 – 2026’ provides insights on the current market scenario and the future prospects. In 2017, the commercial segment accounted for the highest market share in terms of revenue. Asia-Pacific is expected to be the leading contributor to the global market revenue in 2017.

The increase in the adoption of renewable energy sources, significant investments in environmental protection, coupled with government initiatives aimed at increasing the adoption of solar panels majorly drives the market growth. Increasing demand for sustainable energy solutions and government efforts in the form of incentives and schemes boost the market growth. Growing concerns regarding environmental pollution caused by use of fossil fuels and their limited availability further support the market growth. New emerging markets, and declining costs of photovoltaic materials would provide growth opportunities in the market in the coming years.


Asia-Pacific generated the highest market share in terms of revenue in 2017, and is expected to lead the global market throughout the forecast period. The growing urbanization, and depleting traditional energy sources has accelerated the market growth in the region. A significant rise in the initiatives taken by governments of China, India, and Japan to promote the use of solar technology to reduce carbon footprint supports the market growth in the region.

Incentives provided by the governments to the commercial sector industries using solar technology has resulted in high demand of solar panels in the region. Regions such as North America and Europe export solar cells from Asia-Pacific, thereby supporting the market growth in the region. Increasing awareness regarding use of renewable sources and green technologies augments the market growth in the region.

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Leading global players are expanding their presence in developing nations of India, China, and Japan to tap the growth opportunities offered by these countries. In June 2017, Heraeus Photovoltaics, a major player in the solar energy market, partnered with Solar Space, a China-based multicrystalline solar cell producer for technological advancement and development of innovative solar panels. In September 2017, Heraeus Photovoltaics, entered into a partnership agreement with JinkoSolar Holding Co., Ltd. Through this partnership, the companies plan to develop advanced solar panels offering higher efficiency and lower costs.

The well-known companies profiled in the Solar Panels market report include Yingli Green Energy Holding, Suntech Power Holdings, SunPower Corporation, Panasonic Solar Panels, Hanwha Q CELLS, Jinko Solar, Canadian Solar, Trina Solar, First Solar, and Bosch Solar Energy. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.

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Monday, 8 June 2020

Hand Sanitizer Market Regions, Type And Application, Industry Analysis And Forecast Till 2026

The report “Hand Sanitizer Market by Product Type (Gel, Liquid, Foam and Spray); By Distribution Channel (E-Commerce, Hospital Pharmacies, Retail Suppliers, Supermarket and Others); By Regions, Segments & Forecast, 2020 – 2026” gives a detailed insight into current market dynamics and provides analysis on future market growth. The global hand sanitizer market size is expected to reach USD 17.2 billion by 2026 according to a new study by Polaris Market Research. 

The market for hand sanitizers has gained a sudden momentum due to the COVID-19 pandemic which is spread across the globe. World Health Organization has already mentioned in its advisory the importance of usage of hand sanitizers during these days and due to this the governments across the globe have made it mandatory the usage, which has pushed the market for these handrubs. There has been a sudden surge in the demand for all types of sanitizer and some countries which are developing are also facing shortage.   

Hence many manufacturing industries are striving their best to distribute hand sanitizer in the marketplace. Governments are also encouraging its usage, thereby increasing its demand. The World Health Organization (WHO) has also recommended its usage at home, healthcare institutions as well as in all industries, offices, etc. to face the outbreak COVID-19. These new norms have enormously pushed the market and has gained an unprecedented traction in 2020.


These sanitizers are majorly of two types which include alcohol or non-alcohol-based sanitizer. There has been a major demand for alcohol-based hand sanitizers. These sanitizers are mainly relevant within the liquid handrub, gel-based handrub, foam-based, and spray-based hand sanitizer for killing diseases. Based on the current scenario, the government and other private institutes are also implementing sprinkler-based sanitization systems, especially in the infected areas. 

The players are who helping the health care sectors are Gojo Industries, Inc., Vi-Jon, Inc., Nice Pak, EO Products, Edgewell Personal Care, KAS Direct, LLC, 3M Company, Best Sanitizers, Inc., Byotrol plc, Chattem, Inc., Henkel AG & Co. KGaA, Lion Corporation, Medline Industries, Inc., Procter & Gamble Co., Reckitt Benckiser Group plc, SC Johnson & Son, Inc., Deb Group Ltd., Skinvisible, Inc., The Clorox Company, Unilever plc, Godrej Consumer Products Ltd, Zep, Inc., The Himalaya Drug Company and others across the global market. The most important share hand sanitizer in the global market are launching product, marketing, acquisition to encompass the consumer to increase the selling percentages of strategies to preserve and capture the hand sanitizer market.

This report focuses on the upward push in the amalgamation of distribution of handrub by the means of e-commerce and hospital pharmacies. It also focuses on the trends in the healthcare industry for using the alcohol based liquid hand sanitizer to eliminate the chances of getting infected. The report analyzes on how the availability of hand sanitizer has raise the competition and price attrition of handrub.

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Based on region, the global handrub industry has been segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. In 2020, North America region is expected to dominate the market in terms of quantity on account of the higher number of COVID-19 cases and production of handrub. Moreover, Asia-Pacific is the largest producer of liquid hand sanitizer for the consumers and is expected to grow in the global market in 2020. The volume and value of these products are expected to increase due to the demand for the handrub in the region in the coming years majorly because of the pandemic. Moreover, majority of the population in the Asia Pacific region is now more aware about the benefits of the usage of handrubs and sanitizers due to the current pandemic. This would in turn benefit the market in the APAC region.

On the basis of product type, liquid hand sanitizer has gained the popularity related to minimize the risk of the transmission of infectious disease. Handrubs are assisting the health care sectors primarily in stopping supply of such transmission diseases while maintaining contact with the patients’ or personal with each other while functionalities of the healthcare workers. Liquid hand sanitizer along with other alcohol based sanitizers and chemicals can also be used to disinfected masks, hands or the contaminated area to minimize the transmission cases of infectious diseases such as COVID-19, thus creating an opportunity for this market.

The European marketplace is projected to preserve a steady growth revenue over the forecast period. Hand sanitizer encompassed with the Himalayan Drug Company trying to make contemporary sensing in the health systems and witness to expand the adoption of using hand sanitizer in Europe, which has greatly aided to decrease the infection in the polluted places.

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Herbal Medicine Market Growth Factors, Regional Analysis, Applications, & Manufacturers and Forecasts

The global Herbal Medicine market size is expected to reach USD 411.2 billion by 2026 according to a new study by Polaris Market Research. The report “Herbal Medicine Market Share, Size, Trends, Industry Analysis Report By Category (Pharmaceuticals, Functional Foods, Dietary Supplements, Beauty Products); By Form (Tablets & Capsules, Powders, Extracts, Syrups, Others); By Source (Leaves, Roots & Barks, Fruits, Whole Plants, Others); By Distribution Channel (Hospitals & Retail Pharmacies, E-commerce); By Regions, Segments & Forecast, 2020 – 2026” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increasing government support and funding amount for research and innovation is driving the market growth. Various factors such as low cost of the products, very less or no side effects of herbal medicine, rising usage by the global population and ease of availability will further aid in market growth over the forecast period.


Plant-based medications are the common treatment source for curing various diseases. According to the National Center for Biotechnology Information, between 70% to 80% of the population across the globe preferred traditional drugs for their treatment. Additionally, it has reported that consumer spending on conventional drugs increased to USD 7.5 billion. This rising demand will further boost the industry growth between 2020 and 2026.

Herbs and plant-based products can be consumed in multiple ways such as tablets & capsules, powders, extracts, syrups and used as oil, ointments, etc. The tablets & capsules form is expected to witness high growth rate between 2020 and 2026. These traditional products are produced from the fruits, leaves, roots, stalk, cloves, etc. Few products that are used to produced herbal medicines are Milk thistle (fruit), Garlic (cloves, root), Echinacea (leaf, stalk, root), Chamomile (flower), etc.  Availability of these products across the globe makes it an easily available raw material to produce the drugs. When it comes to herbal medicine, leaves are predicted to hold considerable market share during the study period.

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E-commerce distribution channel segment will generate higher revenues by 2026 due to increasing awareness, growing usage of smart phones & internet, large coverage areas and providing products at lower costs. Additionally, in 2019, herbal pharmaceuticals segment held a major share in the overall market. This high market share can be credited to rise in ageing population coupled with increasing consumer awareness.

Asia Pacific herbal medicine is estimated to face significant growth rate over the forecast timeline. According to the World Health Organization, both China and India are investing heavily in research and advancement of better drugs originated from herbs and plants. Presently, North America and Europe hold significant market share. Rising governmental support along with increasing prevalence of chronic diseases is predicted to fuel the region’s market size. Higher predilection for plant-based medications and increasing funding amounts for research and innovation in medicinal herbs and plants is projected to boost the regional industry size.


Major global players are Schaper & Brümmer, Hishimo Pharmaceuticals, Himalaya Global Holdings Ltd., Venus Pharma GmbH, Patanjali Ayurved Ltd, Blackmores Ltd., Dasherb Corp, Bayer AG, ZeinPharma Germany GmbH, Arizona Natural Products, Dr. Willmar Schwable India Pvt. Ltd., BEOVITA, Dabur, and Arkopharma. The industry participants are focusing on product enhancement and global expansions. For instance, in November 2016, Arkopharma acquired DISTRIFA to broaden business expansion in Iberian Peninsula region.


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Fuel Cell Market is estimated to reach $13.71 Billion By 2026

The global Fuel Cell Market is estimated to reach $13.71 Billion By 2026 and is projected to grow at a CAGR of 17.5% during the forecast period according to a new study published by Polaris Market Research. 

The report offers a deep-dive analysis on global market insights, market trends, key driving factors along with the challenges. The report also focuses on different segments and outlines the growth prospects across all the geographies covering major countries. The study outlines the major competitive scenarios of the key players operating in the market along with their strategic initiatives, and recent developments such as new products or services introductions along with the mergers and acquisitions and R&D activities. The study also focuses on the traction these major players are generating in different regional pockets across major countries.  

The analysis on different segments of the Fuel Cell Market provided in the report would help to gain insights about current market scenarios and future market trends. All these segments are further bifurcated by regions and countries, thus making it possible for the decision makers to understand the market situation. Major regions included in the report include North America, Europe, Asia Pacific, Latin America and Middle East & the African region. 

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The worldwide Fuel Cell Market study includes premium industry insights such as ecosystem analysis, value chain analysis, and competitive ranking/competitors market share analysis which would help key decision makers, stakeholders, and industry analysts to make cost-effective and efficient decisions.    

Some of the major players profiled in the Fuel Cell Market study include:
Aisin Seiki Co. Ltd., Ceres Power Holdings PLC, Plug Power Inc., Panasonic Corporation, Ballard Power Systems, Inc., Nedstack Fuel Cell Technology, Horizon Fuel Cell Technologies, Intelligent Energy Limited, Mitsubishi Hitachi Power Systems, Ltd., and Toshiba Fuel Cell Power Systems Corporation.

Polaris Market Research has segmented the global fuel cell market on the basis of type, application, and region:
Fuel Cell Type Outlook (Revenue, USD Billion, 2015 – 2026)
  • Solid Oxide Fuel Cells
  • Phosphoric Acid Fuel Cells
  • Proton Exchange Membrane Fuel Cells
  • Molten Carbonate Fuel Cells
  • Others
Fuel Cell Application Outlook (Revenue, USD Billion, 2015 – 2026)
  • Stationary
  • Portable
  • Transport
 Fuel Cell Regional Outlook (Revenue, USD Billion, 2015 – 2026)

  • North America (U.S., Canada)
  • Europe (Germany, UK, France, Italy, Spain, Belgium, Russia, Netherlands)
  • Asia-Pacific (China, Japan, India, Australia, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East and Africa (UAE, Saudi Arabia, South Africa)


What to expect from this research study
  • Premium insights on the market such as 
    1. Porter’s & PESTEL Analysis
    2. Value-Chain Analysis
    3. Company Market Share Analysis
    4. Drivers, Restraints & Challenges Analysis
    5. Market Trend Analysis
  • Deep-dive insights on both global, regional and country level
  • Analysis of the most recent key developments & strategic initiatives taken by the players operating in the market 
  • Future trends estimated keeping most recent base year, along with analysis of historical market data and impact of current market scenarios
  • A holistic view of the market along with multi-level segmentation    


About Polaris Market Research
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world

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Automotive Transmission Market by Type, Application, Market Size, End-User and Region Forecast 2026

A comprehensive research report Automotive V2X Market created through extensive primary research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global Automotive V2X Market The report analyzes the By Communication Type (Vehicle-To-Vehicle, Vehicle-To-Infrastructure, Vehicle-To-Cloud, Vehicle-To-Grid, Vehicle-To-Pedestrian, Vehicle-To-Device); By Component (Hardware, Software, Services); By Connectivity (Cellular Connectivity, DSRC Connectivity); By Vehicle Type (Passenger, Commercial) The Automotive V2X Market has been analyzed By Region (North America, Europe, Asia Pacific and Rest of the World) and By Country (U.S, Canada, United Kingdom, Germany, China and India) for the historical period of 2015-2016 and the forecast period of 2018 – 2026

The worldwide automotive V2X market is anticipated to reach around USD 33,246 million by 2026 according to a new research published by Polaris Market Research. In 2019, the passenger vehicles segment dominated the global market, in terms of revenue. In 2017, Asia-Pacific accounted for the majority share in the global automotive V2X market.


The expanding global automotive industry, along with increasing popularity of autonomous vehicles majorly drives the automotive V2X market growth. The adoption of automotive V2X systems has increased significantly owing to increasing road traffic, growing incidences of road accidents, and growing need to improve road safety. The increasing traffic congestion across the globe, growing environmental concerns, and rising demand for advanced vehicles further accelerate the adoption of automotive V2X systems in the coming years. Other factors driving the market growth include growing disposable income, technological advancements, and changing lifestyles. New emerging markets, emerging consumer demographics, and stringent government regulations would provide growth opportunities for Automotive V2X market in the coming years.

The companies operating in this market include Delphi Automotive PLC, Robert Bosch GmbH, NXP Semiconductors, TomTom International B.V., Cisco Systems, Inc., Continental AG, Infineon Technologies, Harman International, Qualcomm, and Cohda Wireless. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.


In 2017, Asia-Pacific accounted for the highest share in the global automotive V2X market. Established automotive industry, technological advancements, and high investment in R&D are factors expected to drive the market growth in the region. The introduction of stringent government regulations for vehicular and road safety accelerates the adoption of automotive V2X systems in the region. The rising need to efficiently manage traffic flow, and improve road safety has boosted the adoption of V2X technology. The economic growth in countries such as China and India, leading to rising living standards and high disposable income coupled with expansion of global players into these countries to tap market potential boosts the market growth.

Segment Analysis
The global automotive V2X market is segmented on the basis of communication type, vehicle type, component, connectivity, and geography.
  • Automotive V2X Market Size and Forecast by Communication Type, 2018-2026
    • Key Findings
    • Vehicle-To-Vehicle
    • Vehicle-To-Infrastructure
    • Vehicle-To-Cloud
    • Vehicle-To-Grid
    • Vehicle-To-Pedestrian
    • Vehicle-To-Device
    • Others

  • Automotive V2X Market Size and Forecast by Vehicle Type, 2018-2026
    • Key Findings
    • Passenger Vehicles
    • Commercial Vehicles

  • Automotive V2X Market Size and Forecast by Connectivity, 2018-2026
    • Key Findings
    • Cellular Connectivity
    • DSRC Connectivity

  • Automotive V2X Market Size and Forecast by Component, 2018-2026
    • Key Findings
    • Hardware
    • Software
    • Services

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 About Polaris Market Research
 Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world

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Automotive Transmission Market Size, Segments, Regional Outlook, Development Status, Key Players and Forecast to 2026

A comprehensive research report Automotive Transmission Market created through extensive primary research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global Automotive Transmission Market The report analyzes the Type (Manual Transmission, Automatic Transmission, Automated Manual Transmission, Dual Clutch Transmission, Continuously Variable Transmission); By Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles); By Fuel Type (Gasoline, Diesel); The Automotive Transmission Market has been analyzed By Region (North America, Europe, Asia Pacific and Rest of the World) and By Country (U.S, Canada, United Kingdom, Germany, China and India) for the historical period of 2015-2017 and the forecast period of 2018 - 2026

The global automotive transmission market size is expected to reach USD 252.3 billion by 2026 according to a study published by Polaris Market Research. 


The diesel fuel type dominated the global market in 2018. Asia Pacific region accounted for majority share in global market. The paramount interest generated in traveler and business vehicles, and development in worldwide car industry helps car transmissions. The interest in extravagance and comfort in vehicles has expanded fundamentally, particularly from the developing economies. Buyers incline toward agreeable and upgraded driving background, which lifts the car transmission showcase. The presentation of stringent government guidelines with respect to carbon emanations has urged players to pronounce effective car transmission frameworks. New developing markets, rising buyer socioeconomics, and stringent government guidelines would give development chances to Automotive Transmission advertise in the coming years.

In 2018, Asia-Pacific represented as the fastest growing region in the global Automotive Transmission market. The administrations in the region have presented stringent guidelines with respect to vehicular emanations as inferred from ecological concerns. The developing interest for cars in the area, thriving car industry, and innovative progressions would quicken the interest in car transmission systems amid the forecast period. The expanding growth and expanding request from nations, for example, China and India further builds upon the growth of car transmissions in the area. Extension of worldwide players into these nations to tap the potential lifts the development.  A buoyant industry for electric vehicles in the region advances the fulfillment of car transmissions. Asia-Pacific commands the electric vehicle market because of the expanding populace of vehicles and adoption of vehicular emanation gauges of the U.S and European Union by Asia-Pacific nations. Additionally, worries about rising contamination levels have hastened the reception of electric vehicles in this region, along these lines supporting their development.


The companies operating in the market include Magna International, Allison Transmission Inc., Eaton Corporation PLC, Continental AG, Schaeffler AG, Jatco Ltd, ZF Friedrichshafen AG, Aisin Seiki Co., Ltd., BorgWarner Inc., and GKN PLC. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.

The global automotive transmission market is segmented on the basis of type, vehicle type, fuel type, and geography.
  • Automotive Transmission Market Size and Forecast by Type, 2018-2026
    • Key Findings
    • Manual Transmission
    • Automatic Transmission
    • Automated Manual Transmission
    • Dual Clutch Transmission
    • Continuously Variable Transmission
  • Automotive Transmission Market Size and Forecast by Vehicle Type, 2018-2026
    • Key Findings
    • Passenger Vehicles
    • Light Commercial Vehicles
    • Heavy Commercial Vehicles
  • Automotive Transmission Market Size and Forecast by Fuel Type, 2018-2026
    • Key Findings
    • Gasoline
    • Diesel
    • Others

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About Polaris Market Research
 Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world

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Material Handling Equipment Market Research Report, SWOT Analysis And Covid-19 Impact Analysis

The report ‘Material Handling Equipment Market Size By Type (Storage & Handling Equipment, Industrial Trucks, Bulk Material Handling Equipment, Others); By Application (Assembly, Storage, Packaging, Transportation, Others); By End-User (Automotive, Electronics, Chemical, Pharmaceutical, Aviation, Others); and By Region]’ Segments and Forecast 2019 – 2026’ provides insights on the current market scenario and the future prospects. The global material handling equipment market size is anticipated to reach USD 46.2 billion by 2026 growing at a CAGR of 6.6% from 2019 to 2026 according to a new study published by Polaris Market Research.

 In 2018, the industrial trucks segment dominated the global market, in terms of revenue. Europe is expected to be the leading contributor to the global market in 2017. There has been an increase in adoption of material handling equipment across the world owing to growing manufacturing industry. The increasing need for efficient warehouse operations, and increasing automation of manufacturing processes further supports the market growth. Other factors driving the growth of this market include growth in the global automotive industry, reduced availability and high labour costs. Also, increasing demand of material handling equipment in chemical, pharmaceutical, electronics, and food and beverage industries has created the need to develop new innovative products for diversified application areas in these sectors. However, high initial investment might restrict the growth of material handling equipment market. Growing demand from emerging economies, and technological advancements are factors expected to provide numerous growth opportunities in the market during the forecast period.


The Material Handling Equipment Market report also includes a section for profiles of key companies in this market. Some of the key vendors profiled in this report include Daifuku Co., Ltd., KUKA AG, Dematic GmbH & Co., Crown Equipment Corporation, Clark Material Handling Company, Columbus McKinnon Corp., Beumer Group GmbH, Kion Group, Intelligrated, Inc., SSI Schaefer


The global Material Handling Equipment industry is segmented on the basis of type, application, end-user, and region. Based on the type, the market is segmented into storage & handling equipment, industrial trucks, bulk material handling equipment, and others. The application segment is divided into assembly, storage, packaging, transportation, and others. The end-users scope includes automotive, electronics, chemical, pharmaceutical, aviation, and others.
  
During 2018, Europe generated the highest revenue in the Material Handling Equipment market. The increasing automation in the manufacturing sector, and the established automotive industry drive the growth of this market in Europe. Government encouragement and related strict regulations to implement operator safety measures are driving the companies towards material handling systems for operating hazardous materials. Moreover, increasing investments and subsidies by governments are expected to boost the adoption of material handling equipment in this region. The need to improve efficiency and productivity along with increased industrialization and automation further supplements market growth. Asia-Pacific is expected to grow at the highest CAGR in during the market during the forecast period.


Polaris Market Research has segmented the global material handling equipment market on the basis of type, application, end user, and region:

Material Handling Equipment by Type Outlook (Revenue, USD Million, 2016 – 2026)
  • Storage & Handling Equipment
  • Industrial Trucks
  • Bulk Material Handling Equipment
  • Others
Material Handling Equipment by Application Outlook (Revenue, USD Million, 2016 – 2026)

  • Assembly
  • Storage
  • Packaging
  • Transportation
  • Others

Material Handling Equipment by End User Outlook (Revenue, USD Million, 2016 – 2026)
  • Automotive
  • Electronics
  • Chemical
  • Pharmaceutical
  • Aviation
  • Others
Material Handling Equipment by Region Outlook (Revenue, USD Million, 2016 – 2026)
  • North America
    1. U.S.
    2. Canada
    3. Mexico
  • Europe
    1. Germany
    2. UK
    3. France
    4. Italy
  • Asia Pacific
    1. China
    2. Japan
    3. India
  • Latin America
    1. Brazil
  • Middle East & Africa
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About Polaris Market Research
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world

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Location Analytics Market Challenges And Threats Faced By Key Vendors And Global Business Outlook Till 2026

The report “Location Analytics Market Share, Size, Trends, Industry Analysis Report By Component (Solution, Services); Solution (Geocoding And Reverse Geocoding, Data Integration And ETL, Reporting And Visualization, Thematic Mapping And Spatial Analysis); By Location Type (Indoor, Outdoor); By Application (Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning And Optimization, Sales And Marketing Optimization, Predictive Assets Management, Inventory Management); By Verticals (Retail, Manufacturing, Govt & Defense, Media & Entertainment, Transportation, Energy & Utilities); By Regions, Segments & Forecast, 2020 – 2026” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The global location analytics market size is expected to reach USD 29.87 billion by 2026 according to a new study by Polaris Market Research. In business sector, almost everything exists at a particular location and at a specific time. It could be things such as products, raw materials, facilities, employees, customers, agents, or events. Businesses can make more well-versed decisions by understanding how these components relate to one another through location analytics. This can improve both efficiency and effectiveness of the businesses. Furthermore, location analytics helps in targeting and understanding customers and also helps in optimizing business processes.


The key players in the market include SAS Institute, Esri, Oracle, Pitney Bowes, Microsoft, Galigeo, Cisco Systems, IBM, Purple, GeoMoby, Alteryx, Inc., CleverAnalytics, IndoorAtlas, Lepton Software, and Quuppa among others.

The location analytics market is mainly driven by increasing usage and application of spatial data and analytical tools in various industrial sectors. Furthermore, factors such as increasing adoption of location-based applications and tools among users, growing necessity for predictive analytics in several business applications, growing adoption and necessity of innovative technologies, and increasing penetration of social media for customer engagement are also driving the growth of the market across the globe. Moreover, location analytics can considerably help the in making targeted decisions, aid in visualizing business performance, and also help in lowering costs and mitigating risks in supply chain management.

However, factors such as concerns with data privacy and legal worries, high initial cost of deployment, and deficiency of uniform regulatory norms, are expected to hinder the growth of market during the forecast period. Furthermore, increasing security concerns, lack of technical expertise and awareness, and poor connectivity and data integration also restraints the market growth.

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North America and Europe take hold of more than half of overall market. As the retail industry in these regions is experiencing a significant boom, and penetration of smartphones and other advanced tools is high, there is rapid growth in adoption of analytical business intelligence and geographic information systems technology. Likewise, increasing focus on customer needs and customer satisfaction also plays a major role in development of this market. Furthermore, large number of individual customers or enterprises in Europe extensively use location-based mapping services, which has made this region a R&D hub for the market.

In European countries, location analytics is largely used to conduct marketing campaigns and customer management with an aim of business expansion. Furthermore, growing smartphone industry, and increasing adoption of GPS tracking systems has also enhanced the growth of location analytics in European countries. However, based on growing number of smartphone and social media users, service providers and enhancement of networking technologies, Asia-Pacific is expected to witness a fastest growth in the global market during the forecast period. Huge population base, growing internet penetration has made this region a popular area of expansion for established as well as emerging companies. This is largely contributing to the growth of the market in Asia-Pacific region.

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