New York, NY 6 Jan 2020: The medical tourism market is
anticipated to reach over USD 31.21 billion by 2026 according to a new research
published by Polaris Market Research. In 2017, the orthopedic treatment
dominated the global medical tourism market, in terms of revenue. Asia-Pacific
is expected to be the leading contributor to the global market revenue in 2017.
There has been a great demand for medical tourism in the
years. Hence, attracting the international customers has been a great challenge
for the companies to attract the medical travelers. These companies have
potential strategies that help in creating number awareness in the target
audience. This strategy has helped successfully building the brands and has
influenced the market growth in the recent past. Furthermore, the patients travelling
for medical to the developing countries due to affordability, better and higher
level of quality of healthcare to also boost the medical tourism market in the
coming years.
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Considering, the cost factor for the healthcare in the U.S.
continues to rise. According to the Visa and Oxford Economics, the figure of
will grow up to 25% in coming years. Also, this increase would cover various
treatment range like orthopedic surgeries, dental work, and cosmetic surgery.
However, issues with the patient follow-up and post surgical complications, and
different standards for the treatment in various countries would impede the
medical tourism market growth.
Asia-Pacific generated the highest revenue in the medical
tourism market in 2017, and is expected to be the leading region globally
during the forecast period. Increasing demand, accessibility of healthcare
facilities, increasing number of medical facilities for international patients
are the primary factors driving the market growth in this region. Additionally,
decreased cost of various treatment procedures in the countries across Asia
Pacific to also boost the market growth in coming years. Moreover, India is
considered to be the leading market followed by Brazil in the medical tourism
market during the forecast period. In addition to this, Turkey is considered to
be strong contender in the market, owning to zero waiting time for the
treatment with a quality healthcare facility.
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The key players operating in the medical tourism market
include Bumrungrad International hospital, Apollo Hospitals Enterprise Limited,
KPJ Healthcare Berhad, Prince Court Medical Center, Raffles Medical Group,
Fortis Healthcare, and Samitivej Hospital. These companies launch new products
and collaborate with other market leaders to innovate and launch new products
to meet the increasing needs and requirements of consumers.
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